Digital Marketing Specialist
Location: Minneapolis, MN

The Digital Marketing Specialist role manages the execution of Recast Software’s email marketing program, marketing automation platform, content distribution (paid and organic) and development of sales opportunities.

Primary Responsibilities:
- Conceptualize, implement and execute email marketing campaigns using email marketing best practices
- Segment lists based on behaviors and demographics – past email engagement and website interactions (form submissions, site page visits, etc.)
- Routinely run testing to improve key email metrics
- Analyze email campaign results and report campaign performance, summarizing key insights, and offering recommendations
- Distribute content across email, web, social/digital and paid channels
- Ensure new leads and contact lists are continuously clean and up to date
- Manage email replies from email deployments
- Qualify prospects from marketing campaigns as sales opportunities

Position Requirements (Knowledge and Experience):
- 2+ years’ experience with email marketing, lead nurturing, marketing automation and sales support
- Excellent written and oral communication, organizational, and analytical skills
- Strong writing background including writing copy for a variety of digital platforms
- Proficient in email marketing and marketing automation technology
- Experience working with sales CRM (such as Zoho)
- Very strong work ethic with confidence to work autonomously
- Bachelor degree or equivalent work experience, including journalism, marketing or business

Apply Now

Why Work at Recast Software?

Join our team and be a part of reshaping how systems are managed.

  • Make a huge impact at a fast-growing company
  • Work-life balance, flexible time off and remote work options
  • Competitive salary, medical, dental and vision coverage
  • People-first culture with passionate, talented and supportive teammates