News & Press

Your UEM Manages Devices. What Manages Your Apps?

November 6, 2026

As organizations manage applications across Intune, ConfigMgr, macOS, virtual desktops, Cloud PCs, and multiple hardware architectures, application work can quickly become fragmented and repetitive. In this VMblog byline article, Recast explores why applications need their own management layer and introduces Unified Application Management (UAM) as an approach for bringing application delivery, patching, and visibility together across environments. By defining and managing applications more consistently, IT teams can reduce duplicate packaging work, accelerate migrations, and make application readiness less of a barrier to broader endpoint modernization.

Originally published in VMblog.

Excerpt: “Every other layer of the stack got a name once the problem got big enough. Apps have reached that point.”

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